Contracted Art Director/Graphic Designer, Libre Design Nov 2014 - April 2016
prAna, Built For The Journey Seasonal GTM Campaign
The Libre team put a lot of work into this one with some help from outside designers. Once a general look and design elements were established the campaign was broken down into multiple categories including:
• Campaign Names
• Campaign Seals
• Key Messaging
• Key Headline Lock-Ups
• Supporting Stories and Copy
• Category Patterns and Usage
• Print, Online and Environmental Usage