Contracted Art Director/Graphic Designer, 2015-Present
I’ve been very fortunate to work directly with Danielle Luciano - Marketing Director / DEPCOM Power - A Koch Engineered Solutions Company, since 2015. In that time I have worked on an extensive range of projects while maintaining and updating their brand guidelines.
Deliverables Include:
• Logo Design
• Brand Guidelines
• Brochures
• Flyers
• Print Ads
• POS
• Invitations
• Holiday Cards
• Hard Hat Stickers
• Signage
• Website Design
• Newsletter Design
• Environmental Graphics
• Illustration
• Social Media Graphics
• Photo Retouching
Contracted Art Director/Graphic Designer, 2017
I was very fortunate to work directly with my friend, Krysta Esquivel, Executive Director - YMCA, Youth and Family Services, on this project. I worked closely within the YMCA Graphic Standards Guide and choosing a color palette to work from within the guide.
Operating as an independent multidisciplinary Art Director/Graphic Designer, I created all the layout templates, sourced imagery and icons from Shutterstock, customized all imagery used to fit within the YMCA Graphic Standards to work for this very specific project, while also laying out all print materials.
Deliverables Included:
• Project Summary Brief
• Connections CWS Brief
• Project Data Snapshot Brief
• C.A.V.E. Approach Brief
• Breaking Down Barriers Brief
• C.A.V.E. Approach Infographic
• Connections Infographic
Contracted Creative Director/Consultant/Graphic Designer 2018-2023
I’ve been fortunate to work directly with the owners and front office team that has grown and evolved since 2018. In that time I have worked on an extensive range of projects while helping shape the brand of San Diego Legion Rugby.
Deliverables Include:
• Team Kits
• Brand Guidelines
• Brochures
• Flyers
• Print Ads
• POS
• Signage
• Environmental Graphics
• Soft Goods Graphics
• Product Descriptions
• Social Media Layouts
• Photo Retouching
Contracted Art Director, 2016
Work on the Fall 2017 catalog shown included art direction, layout, copywriting, product styling and photo retouching.
Additional work includes:
• Print Materials
• Website Maintenance
• Newsletters
• Social Media
• Photography
• Product Styling and Retouching for Web
Art Director / Royal Trucks, November 2007 - September 2010
While in the position of Art Director for Royal I worked on many skateboard graphics for Chocolate that went into production. The graphics crossed over from boards to wheels, soft goods and packaging. This was a dream come true for me and I will always be grateful for the time spent at Girl Skateboards.
Art Director / Royal Trucks, November 2007 - September 2010
• Art Direction
• Branding
• Brand Management
• Ad Campaigns
• Web Design
• POP
• Packaging
• Art Direction of Photography
• Product Styling
While in the position of Art Director for Royal I worked on many skateboard graphics for Girl and Chocolate that went into production. The graphics crossed over from boards to wheels, soft goods and packaging. This was a dream come true for me and I will always be grateful for the time spent at Girl Skateboards.
Youth and blind ambition can create unique opportunities. Such as creating your own brand and learning priceless lessons along the way that you never would have learned otherwise. Mammal has been a one man operation with some help and support from others along the way.
• Brand Identity
• Brand Message
• Creative Direction
• Product Design
• Soft Goods Graphics
• Sourcing
• Digital Marketing
• Web Design
• Catalogs
• Print Ads
• Art Direction of Photography
Contracted Art Director/Graphic Designer, Libre Design Nov 2014 - April 2016
I was fortunate to take the lead on redesigning all of the athlete jerseys and soft goods merch, to launch in 2016 and currently in the market.
There was a lot of research done for the athlete jerseys by studying jersey designs from the past and present for every different sport and region.
Contracted Art Director/Graphic Designer, Libre Design Nov 2014 - April 2016
prAna, Built For The Journey Seasonal GTM Campaign
The Libre team put a lot of work into this one with some help from outside designers. Once a general look and design elements were established the campaign was broken down into multiple categories including:
• Campaign Names
• Campaign Seals
• Key Messaging
• Key Headline Lock-Ups
• Supporting Stories and Copy
• Category Patterns and Usage
• Print, Online and Environmental Usage
Contracted Art Director/Graphic Designer, Libre Design Nov 2014 - April 2016
Tea of A Kind deliverables included:
• Company decks
• POP
• Print Ads
• Coupons
• Curated Instagram Posts
• Packaging
• Environmental Graphics
Over the years I have learned more about photo retouching as there has been demand with certain projects. I have grown to enjoy it and continue to learn new, faster and better ways to retouch, color correct, work with lighting effects and manipulate photos for print and web in Adobe Photoshop and Adobe Lightroom.
Art Director / Royal Trucks, November 2007 - September 2010
While in the position of Art Director for Royal I worked on many skateboard graphics for Girl that went into production. The graphics crossed over from boards to wheels, soft goods and packaging. This was a dream come true for me and I will always be grateful for the time spent at Girl Skateboards.
I Worked with the Woodshed Films team on the layout of the treatment and storyboard for the launch of the Ford Explorer GO DO campaign in 2011.
Rift was another unique opportunity to create a brand from the ground up. Creating the name and logo, trademarking, forming a team and developing every detail along the way with each team member. Specializing in key roles from, product design, product development, business development, sales and marketing.
• Brand Identity
• Creative Direction
• Product Design
• Digital Marketing
• Web Design
The Girl Skateboard Company, Inc.
(Girl Skateboards, Chocolate Skateboards,
Royal Trucks, Fourstar Clothing,
Lakai Footwear) Art Director / Royal Trucks,
November 2007 - September 2010
DC Footwear
Sr. Graphic Designer / Publications
October 2007 - November 2007
Earth Products
(Planet Earth Clothing, Adio Footwear,
Holden Outerwear)
Marketing Materials Designer,
October 2005 - September 2007
Sole Technology
(Etnies, éS, Emerica, Thirty Two, Altamont)
Production Artist, 2004 - 2005